Email Marketing, well it is what everyone is talking about as social media has not been super reliable lately. People getting their accounts blocked or deleted, they can't share what they want, or the app's algorithm doesn't share their information to the people they want it to.
That's where Email Marketing comes in! Email Marketing is the ability to share the information you want, when you want, to whoever you want. You have full control of the emails you send out.
How does it work? Well with Wix, you have the ability to add a form to your website where users can enter their email address along with First and/or Last Name if you choose. This information is then added into your contacts where you can access their information to reach out to them individually or you can send them your email marketing campaigns. With Wix, you can use one of their premade templates or you can create your own from scratch.
Features you can include in your campaigns include:
Product from your Website
Social Media Links
You are also able to edit the colors of the background & buttons along with the text font to match your branding.
If you want to customize and organize your contacts further, there are ways to label your contacts depending on which form they fill out on your website. For example, if you want to create a waitlist for a course, you can label your contacts with "Course Name" Waitlist. This way when your course becomes available, you can email only those who are labeled for the waitlist to let them know that your course is available and maybe even include a discount code for those who joined the waitlist.
Email Campaigns can also be scheduled for a later date so that you can create them in advance and send them when you want without having to set a reminder to make sure it is completed. Automation is key in entrepreneurship.
This is what is included in the free version according to Wix Help Center - "The free plan allows you to send up to 200 marketing and automated emails per month. You can increase your monthly email limit by upgrading your plan. Try any email marketing plan and if you decide it's not for you, you can cancel within 14 days and receive a full refund — no questions asked. This applies to the initial upgrade to an email marketing plan, when you pay with a credit card."
Wix Email Marketing plans are shown below.
Wix Email Marketing is a great integration for your website, but even better that it is all located in one program, one login.
If you have any questions or wondering if Wix Email Marketing could benefit your business, please fill out my contact form and I would love to chat with you.